Influencer Marketing

Micro-Influencer Marketing

Micro-influencers have smaller but highly engaged audiences. We build programmes with many of these creators at once — authentic reach across niches instead of a single expensive celebrity post.

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What's included

  • Sourcing and vetting of micro-influencers in Dubai, the UAE and your target markets, matched by niche, audience demographics and engagement quality.
  • Scaled coordination: one brief, many creators — we handle outreach, negotiation and scheduling for the whole group.
  • Content guidelines that keep messaging consistent while leaving room for each creator's own voice.
  • Consolidated measurement across all participating creators: reach, engagement, content delivered and cost efficiency.

Who it's for

  • Brands that want authentic word-of-mouth at scale rather than one-off celebrity placements.
  • Companies with niche products that benefit from creators with specialised, loyal audiences.
  • Marketing teams looking for efficient cost per engagement — micro-influencers typically deliver strong interaction rates for modest budgets.

Planning a micro-influencer programme

Micro-influencer programmes work best when creators publish in the same window and content can be reused. Our guide to Dubai influencers explains follower tiers and how to vet creators; for launches that also need macro creators, production and reporting, see influencer campaign management. If you mainly need content for ads rather than reach, UGC content is usually the more efficient option.

Keep exploring

Influencer Marketing

Campaign Management

End-to-end management of influencer campaigns: strategy, creator selection, briefing, coordination, delivery and reporting.

Learn more Influencer Marketing

UGC Content

User-generated content produced by vetted creators for your paid social and organic channels — briefed, reviewed and licensed for reuse.

Learn more Guide

Dubai Influencers: A Brand’s Guide

Creator categories, follower tiers, UAE rules and how to choose the right creators.

Learn more

Start your campaign

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Start your campaign All influencer services