What the free SEO audit covers
Most audits fail in one of two ways: they are either a generic tool export with hundreds of warnings, or a sales pitch dressed up as analysis. Ours is neither. We review the areas that decide whether your business gets found by people who are ready to buy, and we judge every finding by one question: does this affect enquiries?
Technical health and indexation
We crawl your site and compare what we find with how Google actually treats it. That shows pages that should rank but aren’t indexed, accidental noindex tags, wrong canonicals, redirect chains, slow mobile templates and structural problems that bury important pages. If you want the detail behind this part, our guide to what a technical SEO audit covers explains each check. Where technical issues turn out to be the main obstacle, our technical SEO work is the natural next step.
Google Business Profile and Maps visibility
For businesses that serve a local area, the map results often produce more calls than the website. We check your profile’s categories, services, service area, photos, reviews and consistency with your website, and look at how visible you are for your main services across the areas you want to cover. Our Google Maps SEO and local SEO pages explain how we approach that work in full.
Content and keyword gaps
We look at the searches people use when they are close to choosing a provider — service, location, price and comparison queries — and check whether you have a page that genuinely matches each one. Often the gap isn’t a missing blog post but a thin service page, or two pages competing for the same search. Where content is the bottleneck, it ties into our SEO content service.
Competitor comparison
We compare your site and profile with the businesses that currently win the searches you care about: how their pages are structured, what they cover that you don’t, and where their visibility actually comes from. That keeps recommendations grounded in your real market rather than in general best practice.
Conversion and lead tracking
Rankings are only useful if they lead to calls, forms, bookings or WhatsApp messages. We check whether those actions are tracked correctly, whether your key pages make the next step obvious, and whether you can currently tell which enquiries came from search at all. Many businesses find this is the first thing to fix.
What you receive
You get a short, prioritised list — not an automated PDF dump. Each item explains what the problem is, where it occurs, why it matters for your business and what the fix involves, with the highest-impact items first. We also note what is already working, so you don’t spend money changing things that aren’t broken.
Where it helps, we walk you through the findings on a short call. You can take the list to your own developer or content team and act on it yourself; it is written so that you can.
How long it takes
The audit is carried out by a person, not generated instantly, so it takes a little time. You will usually receive it within a few business days of your request. Larger sites, multilingual sites or requests that arrive with a lot of context may take slightly longer, and we will let you know if that is the case.
Who it is for
The free audit is most useful for:
- service businesses, clinics and local companies that rely on Google Search and Google Maps for enquiries
- businesses in Dubai, the UAE, Germany and other English-speaking markets that feel their website should bring in more leads than it does
- SaaS and e-commerce teams that want an outside view before committing to a larger SEO investment
- companies planning a redesign or migration that want to know what to protect
It is less useful if your site launched last week, or if you only want a list of keywords. In those cases, a conversation is usually the better starting point.
Free audit vs a paid in-depth audit
The free audit is designed to find the issues that matter most and explain them clearly. It covers breadth: the main technical, local, content, competitor and tracking factors, assessed against your commercial goals.
A paid in-depth audit goes further. It examines every template and section of the site, includes detailed implementation tickets for developers, goes deeper into Search Console, analytics and — where relevant — server logs, and maps content requirements page by page. It is typically used before a migration, on large or complex sites, or as the first phase of an ongoing engagement. If the free audit suggests you need one, we will explain why; if it doesn’t, we won’t suggest it.
What happens after the audit
Nothing, unless you want it to. There is no obligation and no automated follow-up sequence. If you would like help implementing the recommendations, we will propose a plan built around the priorities in the audit — which could be a focused project or ongoing SEO services. You can also see how we approach this kind of work in our case studies.
Request your audit
Send us your website and the customers you want to reach by WhatsApp, email or phone using the buttons below. We will review it and send your prioritised findings, usually within a few business days.