Case studies

SEO Results, Documented Properly

A case study should show you exactly what was done and what changed — with the data to back it up. That’s the standard we hold ourselves to: real Search Console data, clear date ranges and business outcomes confirmed by the client.

Our reporting standard

What every case study includes

Each project is documented in the same structure, so you can compare like with like and judge the results for yourself.

Case study format
Client / ProjectNamed with permission, anonymised by industry and city — or one of our own SEO experiments.
IndustryThe market and business model, so you can compare with your own.
Starting situationWhere the website and Google Business Profile stood on day one.
ProblemWhat was holding visibility, traffic or enquiries back — and why.
SEO workWhat we changed: technical fixes, pages, content, local signals.
Search Console before → afterOrganic clicks and impressions for two clearly stated periods.
Keywords improvedCommercial keywords with starting and current positions.
LeadsEnquiries before and after — and exactly how they were counted.
ScreenshotsUnedited Search Console screenshots with the date range visible.
Business impactBookings, pipeline or revenue — as reported by the client.
TimelineWhat happened when, so results can be tied to the work.

Verified results only. Published case studies will appear here once client data has been verified and approved for publication. We never show invented numbers, logos or testimonials.

How to read SEO results

SEO results are easy to present in a flattering way. A traffic chart without a date range, a ranking for a keyword nobody searches, or a percentage increase from a tiny starting point can all look impressive while meaning very little for the business.

When you evaluate any agency’s case studies — including ours — look for:

  • Visible date ranges and a comparison against the same period in the previous year, so seasonality doesn’t distort the picture.
  • Commercial keywords, not just brand terms or informational phrases with no buying intent.
  • Absolute numbers alongside percentages. Growth from 10 to 30 visits is 200%, but it won’t change a business.
  • Business outcomes such as enquiries, bookings or revenue, reported by the client.
  • A clear description of the work, so you can tell which actions produced which results.

This is also how we report to clients every month. If you want to see where your own website stands today, start with a free SEO audit or read about our SEO services.

Services

Service

Local SEO

The complete local search system: profile, pages, citations, reviews and enquiry tracking.

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Technical SEO

Build a website Google can properly crawl, understand and rank.

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SEO Content

Create content around keywords that can generate actual business.

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AI Search Optimization

Make your business easier for AI Overviews, ChatGPT and other AI search tools to find, understand and cite.

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